VitaMix. In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods. We nourish our world by crafting superior solutions that empower people to improve their health and wellbeing. Vitamix is committed to bringing our superior blending solutions into every kitchen in the world. To create industry-leading products, we seek out and test high-quality components to ensure they meet our exacting standards of performance and longevity.